About Us


TechnoMetrica is a thinkery. We harness the power of creative thinking in everything we do by developing study designs that best answer research objectives.

TechnoMetrica, founded in 1992, is a full-service market research consultancy that helps businesses identify, develop and capitalize on growth opportunities. Spotting trends and synthesizing insights that are well-defined, accurate, and forward-thinking is our passion. Research is the foundation for all our endeavors.

TechnoMetrica is a thinkery. We harness the power of creative thinking in everything we do by developing study designs that best answer research objectives; by communicating research findings with impact; by developing effective marketing strategies and new product development. Our creations are the true testimonies that reflect our depth of thinking. Our Clients are ambassadors of our reputation.

In 1996, TechnoMetrica founded TIPP – the TechnoMetrica Institute of Policy and Politics. Shortly thereafter, TIPP joined forces with Investor's Business Daily (1996 – present) – the nation's fastest-growing financial publication.

Our Values

At TechnoMetrica, we provide superior research solutions with a personal touch. Our corporate goal is complete client satisfaction on every aspect of every project we undertake. This dedication to exceptional customer service helps us build strong relationships with our clients, and the high quality of our work keeps them coming back for more. We understand the intricacies and complexities of research and the benefits of thorough and planned preparation. We know that accuracy and attention to detail are essential to every research project.

We start with objectives, defining each project in terms of client needs and applications. We establish timetables that are realistic and procedures that allow us to meet our deadlines. Most importantly, we are perfectionists. Known for our customized research expertise, we see projects through from inception to conclusion, remaining attentive to detail each step of the way. We strive constantly to improve our methodology, efficiency, and productivity.

We are determined to see that TechnoMetrica gives you maximum value for research investment. Our research staff approaches your project with a mindset that is traditional in its concepts, yet creative in its applications. We serve our clients with enthusiasm and dedication in every phase of every project, but we are particularly proud of our customer support in three areas:


To contribute to your research success, we work closely with you as an extension of your team.


We respond with prompt and courteous service. When you need us, we are there.

Customized Findings:

Our reports are clear, succinct, relevant and objective. Our reports combine graphics with easy-to-read text to enhance end-user understanding, and provide conclusions and actionable recommendations based solidly on study data and related marketplace conditions or factors.

As a result, we make our clients better by providing valuable and reliable market intelligence, empowering them to make better business decisions and increasing their competitive advantage.

TIPP is the polling unit of TechnoMetrica. To learn more about what TIPP has to offer, click here to visit our website.

What People Say

Our survey data is widely anticipated and widely appreciated.

'Whisper numbers' on consumer sentiment ahead of the (Michigan) report's release were higher after a strong rise seen on Tuesday in the Investor's Business Daily/TechnoMetrica survey, often a leading indicator for the better-known Michigan poll. As a result, US equities prices showed little response to a report that could alleviate worries about the holiday shopping season, while benchmark Treasury yields ticked lower."

- Reuters

"No event is more anxiously awaited in my household than the monthly publication of the IBD/TIPP Economic Optimism Index. This tantalizing forecast gives investors a sneak preview of the consumer confidence ratings that will be published later in the month by the University of Michigan and the Conference Board. I know I speak for many when I say that nothing is more thrilling than getting one's grubby little fingers on this data. Nothing."

- Smart Money

- Joe Queenan

"In a business where credibility is everything, the people at TechnoMetrica are the very definition of credibility and professionalism. Punctilious in their research, careful in their ethics and always solicitous of our needs, they are more than our trusted partners; they're part of our team."

- Investor's Business Daily

- Wes Mann, Former Editor

"Among the more prolific firms, the most accurate by this measure was TIPP, which conducted a national tracking poll for Investor's Business Daily,"

- The New York Times

- Nate Silver