TechnoExpress Omnibus

TechnoExpress Omnibus


Today we live in an Internet-driven global economy, where companies must achieve a delicate balance - develop cohesive marketing strategies that are generally unified and global in nature, yet distinct in some aspects.

A one-strategy-fits-all approach is no longer viable. Marketing must account for regional and national differences, local customs and local conditions, customer preferences, the competitive environment, and government regulations. On the other hand, companies can gain significant benefits from economies of large-scale production and marketing, which points to fewer strong brands across the globe rather than numerous products.

TechnoMetrica has designed TechnoGlobal to address the needs of our clients who are interested in multi-country research using cost-effective omnibus surveys.

TechnoMetrica collaborates with leading research companies around the world for data collection.

Our U.S. based project team manages the entire study. We ensure consistent methodology across-the-board and centralized data analysis for total quality assurance.

Our European coverage includes Great Britain, France, Germany, Italy, Sweden and Spain. In Asia, our coverage inculdes China, India and Japan. In addition to the U.S. and Canada, we provide extensive coverage of the Latin American market.

TechnoGlobal is a flexible tool. Clients can choose sample sizes that best address their needs. We take care of questionnaire translation where needed and ensure representativeness of sample designs.



Today there are nearly 20 million small and home-based businesses in the United States, and the number is growing rapidly.

We define a Small Business as one with 50 or fewer employees and annual revenues under $20 million. Using this definition, there are approximately 20 million such businesses in the US today — 55% small and 45% home-based.

The technological revolution and a rising ethos for entrepreneurship were key drivers of growth in the past decade. Recently, the economic downturn and massive layoffs are helping the growth of the small business segment.

Fortunately, 500 companies such as Intel, Dell, MasterCard, and Xerox have broadened their scope to develop products targeting this lucrative segment of businesses.

A good understanding of Small Business needs and purchasing behavior is a prerequisite for the development of successful marketing strategies for the Small Business market.

In order to provide Small Business marketers with the intelligence they need, TechnoMetrica has developed an invaluable resource: TechnoBiz.

TechnoBiz is a collection of 6,000 small and home-based businesses assembled for gathering critical market information. The panel members have agreed to participate in research studies and share their valuable opinions. All panelists are key decision-makers of the company: owners, presidents or vice presidents.

Using TechnoBiz, our experienced interviewers conduct the monthly telephone omnibus. Data collection takes place over a two to three week period. The sample size for each survey is 1,000 businesses. Included in the sample are the following segments:

Small businesses: n=550 (margin of error +/- 4 percentage points)
Home-based businesses: n=450 (+/- 5 percentage points)


TechnoAffluent targets the top 20% of U.S. households with $100K+ annual income. The Affluent segment accounts for approximately 70% of U.S. consumer wealth and 60% of income.

Several challenges face the Affluent: business planning, tax planning, asset protection, retirement planning, wealth accumulation, investment and insurance concerns.

The Affluent are usually 50+, most are homeowners and most invest in stocks and mutual funds.

Time is a scarce commodity for the Affluent. They seek out products and services that cater to saving them time and making their lives easier.

The Affluent are careful spenders, not conspicuous or ostentatious. They are usually brand loyal and value quality service. They are online and mobile savvy, focused on traveling and likely to use coupons and avail themselves of discounts.

Each month, using the telephone methodology, TechnoAffluent surveys 1,000 Affluent Americans using a computer-generated Random Digit Dial (RDD) sample of land and cell phone numbers. The margin of error for the full sample is +/- 3.3 percentage points.

Because we use a Random Digit Dialing (RDD) sample, clients are able to project the survey results to the greater population.


TechnoInvestors is our omnibus survey that targets households with at least $10,000 invested in the stock market. Approximately 45% of U.S. households meet this criterion.

As the research partner of Investor’s Business Daily, TechnoMetrica has more than fifteen years experience surveying investors. Our surveys of investors are regularly published in the media.

The TechnoInvestors survey is ideal for brokerage houses, investment banks, mutual fund companies and their ad agencies.

Using TechnoInvestors, clients track investor sentiment of the economy and the stock market; investment style vs. investment vehicle preferences; perception of brands; and opportunities for new investment products and services.

Investors invest for many reasons including home purchases, retirement savings, children’s education and other big-ticket purchases. Today, Investors are more knowledgeable and are better able to evaluate investment risks. More and more women are becoming investors.

TechnoInvestors is a monthly nationwide telephone survey of 1,000 investors using a Random Digit Dial (RDD) sample. The margin of error for the full sample is +/- 3.3 percentage points at the 95% confidence level.

You are able to project the survey results to the greater population because we use Random Digit Dialing (RDD) to contact both listed and unlisted households.



Seventy-five million Americans, those born between 1978 and 1995 and popularly referred to as Millennials or Gen-Y, make up the second largest consumer segment of the U.S. market.

Millennials are the children of Baby Boomers, growing up in households whose focus were the children; therefore, they are a much indulged generation. Millennials are self-interested, the new “me” generation.

Millennials are liberal, technically savvy and educated. They believe technology makes their lives easier. They use computers, the internet, cell phones, iPads and text pagers.

Millennials want their interests and passions to define them and therefore want to connect to brands that share their passions.

They are interested in the environment, music, causes, the planet and social justice. They are more apt to volunteer. Millennials want to make a difference.

Millennials are delaying marriage and child rearing. They are more likely to become entrepreneurs and to live with their parents after college. Rather than suffer unfavorable working conditions, they will change jobs. They are multi-taskers, having participated in sports, school and social interests as children.

TechnoMillennials is a monthly nationwide telephone survey of 1,000 Millennials using a listed sample augmented by a wireless sample. The margin of error for the full sample is +/- 3.3 percentage points.

Clients are able to project the survey results to the greater population because we use a Random Digit Dialing (RDD) sample.


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