Diverse Areas Of Research

Few firms in the custom research field provide as many or as diverse services as TechnoMetrica. Here is a partial list of types of research we offer:

Advertising Research

  • Advertising effectiveness
  • Copy research

Brand Research

  • Brand awareness/attitude studies
  • Brand loyalty and satisfaction tracking
  • Brand image and positioning
  • Strategy planning & consulting

Business/Corporate Research

  • Industry/market characteristics and trends
  • Market share analysis
  • Market potential analysis
  • Strategic planning
  • Corporate reputation and imagery
  • Employee satisfaction studies

Buying Behavior Research

  • Attitude & usage research
  • Customer satisfaction measurement
  • Purchase behavior and product usage studies
  • Market segmentation analysis

Product Research

  • Concept development and testing
  • Product naming
  • Competitive product studies
  • Product testing
  • Home use tests
  • Pricing research

Public Opinion Research

  • Political polls
  • Public policy studies
  • Social issues and trends

Sports Research

  • Sponsor awareness and impact studies
  • League/Association membership studies
  • Fan surveys
  • Team image studies

Targeted Populations

  • Small business owners
  • Financial industry professionals
  • Baby boomers
  • Affluent Americans
  • Young Americans
  • Investors

Industry Focus

  • Automotive
  • Banking and Insurance
  • Consumer Goods
  • Food and Beverage
  • Gardening
  • Information Technology
  • Media & Advertising
  • Non-Profit Associations
  • Pharmaceuticals
  • Retail
  • Sports
  • Telecommunications  & Wireless
  • Travel

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