Custom Research
Diverse Areas Of Research
Few firms in the custom research field provide as many or as diverse services as TechnoMetrica. Here is a partial list of types of research we offer:
Advertising Research
- Advertising effectiveness
- Copy research
Brand Research
- Brand awareness/attitude studies
- Brand loyalty and satisfaction tracking
- Brand image and positioning
- Strategy planning & consulting
Business/Corporate Research
- Industry/market characteristics and trends
- Market share analysis
- Market potential analysis
- Strategic planning
- Corporate reputation and imagery
- Employee satisfaction studies
- Buying Behavior Research
Attitude & usage research
- Customer satisfaction measurement
- Purchase behavior and product usage studies
- Market segmentation analysis
Product Research
- Concept development and testing
- Product naming
- Competitive product studies
- Product testing
- Home use tests
- Pricing research
Public Opinion Research
- Political polls
- Public policy studies
- Social issues and trends
Sports Research
- Sponsor awareness and impact studies
- League/Association membership studies
- Fan surveys
- Team image studies
Targeted Populations
- Small business owners
- Financial industry professionals
- Baby boomers
- Affluent Americans
- Young Americans
- Investors
Industry Focus
- Automotive
- Banking and Insurance
- Consumer Goods
- Cable
- Food and Beverage
- Gaming
- Gardening
- Information Technology
- Media & Advertising
- Non-Profit Associations
- Pharmaceuticals
- Policy
- Retail
- Sports
- Telecommunications & Wireless
- Travel
