Eighty-million Baby Boomers, those born between 1948 and 1964, form the largest segment of U.S. consumers.
TechnoMetrica's clients, armed with timely and relevant information, can take advantage of this segment. TechnoBoomers accurately pinpoints Boomers' needs and provides insights to help companies develop new products and services targeting this lucrative segment.
Approximately forty-three percent of Baby Boomers are in the workforce. They also have the highest median household income and are more likely to own their own homes and their own businesses. Boomers plan to retire much later than previous generations.
Baby Boomers are interested in retirement communities, vacation homes and travel. They are also interested in products to enhance their well-being and their personal appearance. Cosmetic and Lasik surgeries, creams, have high appeal to Boomers.
In addition, Boomers are or will be taking care of their aging parents either at home or in assisted living or nursing homes. Home safety products, wheelchairs and incontinence products are of special interest to this segment.
Each month, TechnoBoomers surveys 1,000 Boomers using a computer-generated Random Digit Dial (RDD) sample of land and cell phone telephone numbers. The margin of error for the full sample is +/- 3.3 percentage points.
Clients are able to project the survey results to the greater population because we use a Random Digit Dialing (RDD) sample.