Seventy-five million Americans, those born between 1978 and 1995 and popularly referred to as Millennials or Gen-Y, make up the second largest consumer segment of the U.S. market.

Millennials are the children of Baby Boomers, growing up in households whose focus were the children; therefore, they are a much indulged generation. Millennials are self-interested, the new “me” generation.

Millennials are liberal, technically savvy and educated. They believe technology makes their lives easier. They use computers, the internet, cell phones, iPads and text pagers.

Millennials want their interests and passions to define them and therefore want to connect to brands that share their passions.

They are interested in the environment, music, causes, the planet and social justice. They are more apt to volunteer. Millennials want to make a difference.

Millennials are delaying marriage and child rearing. They are more likely to become entrepreneurs and to live with their parents after college. Rather than suffer unfavorable working conditions, they will change jobs. They are multi-taskers, having participated in sports, school and social interests as children.

TechnoMillennials is a monthly nationwide telephone survey of 1,000 Millennials using a listed sample augmented by a wireless sample. The margin of error for the full sample is +/- 3.3 percentage points.

Clients are able to project the survey results to the greater population because we use a Random Digit Dialing (RDD) sample.