TechnoMetrica offers the TechnoExpress omnibus, an online research vehicle that provides an economical way of surveying representative samples of selected target populations in the U.S.
TechnoMetrica clients can join hands and participate in an omnibus survey to achieve economies of scale without a custom study cost. Participating clients pay only for their questions plus a share of the cost for survey setup, sample, and demographic questions. Of course, the results of a client's custom questions are confidential and available only to the client.
Accuracy and exceptional value are the key benefits of the TechnoExpress. TechnoMetrica was the most accurate survey company in the 2004, 2008, 2012, 2016, and 2020 presidential election polls.
The TechnoExpress omnibus service fosters TechnoMetrica's "consultative" approach, cultivated from its custom research roots for all phases of an omnibus project—from questionnaire design to data analysis to interpretation of results.
With the TechnoExpress suite, clients can choose and target critical demographic and lifestyle segments that fit their audience profile:
» TechnoConsumers is our nationwide survey of consumers.
» TechnoBoomers surveys baby boomers, Americans born between 1948 and 1964, the largest U.S. population segment.
» TechnoGenZ Americans born between 1995 and 2012
» TechnoMillennials focuses on Millennials or Gen-Y, Americans born between 1978 and 1995, the second-largest U.S. population segment.
» TechnoAffluent targets households with incomes of $100K or more.
» TechnoInvestors is a survey of American Investors with $10K or more invested in the stock market.
» TechnoBiz surveys small business owners.
TechnoExpress uses an online survey using a representative national sample of 1,200 Americans, 18 or older. TechnoMetrica's network of panel partners provides the study sample. Upon the study completion, TechnoMetrica weights the study dataset by gender, age, race, education, geographical region, and party to mirror known benchmarks such as the U.S. Census. The credibility interval (CI) for the survey is +/- 3.0 percentage points, meaning the study is accurate to within ± 3.0 percentage points, 19 times out of 20, had all Americans been surveyed. Subgroups based on gender, age, ethnicity, and region have higher credibility intervals due to smaller sample sizes.
We provide data tables by demographic variables, e.g., region, age, gender, race, household income, and area type (urban, suburban, and rural).
Added value is what the TechnoExpress omnibus is all about. While other omnibus studies provide only top-line data, the TechnoExpress gives you much more:
An executive summary is part of each study. You receive a quick, coherent understanding of critical findings – with practical and actionable recommendations.
You save time because your reports are concise and to the point.
Each report contains detailed content organized under relevant headings.
Your reports are clearly written and easy to read. Graphics add visual impact and display essential information at a glance.
Each report is professionally and attractively designed and ready for presentation to upper management.
» Determine the potential success of a new product or service.
» Learn the features consumers want.
» Determine if your message is getting through.
» Use pre- and post-awareness comparisons to gauge the effectiveness of advertising.
» Improve brand and product awareness levels.
» Evaluate attitudes vis-a-vis your brand and the competition.
» Find out how often your consumers use your products and services.
» Determine purchaser intent and assess demand over the next twelve months or longer.
» Understand and evaluate prevailing market factors affecting demand.
» Determine your current and potential share of the market.
» Measure the variance between one segment of your audience and another.
» Survey demographic groups on public policy issues.
» Understand and determine the ways that political and social factors affect your brand and industry.
» Assess public attitudes on these issues
|Omnibus #||Start (Tue)||Results (Mon)|
|Minimum Number of Questions||3|