TechnoMetrica offers the TechnoExpress omnibus, an online research vehicle that provides an economical way of surveying representative samples of selected target populations in the U.S.

TechnoMetrica clients can join hands and participate in an omnibus survey to achieve economies of scale without a custom study cost. Participating clients pay only for their questions plus a share of the cost for survey setup, sample, and demographic questions. Of course, the results of a client's custom questions are confidential and available only to the client.

Accuracy and exceptional value are the key benefits of the TechnoExpress. TechnoMetrica was the most accurate survey company in the 2004, 2008, 2012, 2016, and 2020 presidential election polls.

The TechnoExpress omnibus service fosters TechnoMetrica's "consultative" approach, cultivated from its custom research roots for all phases of an omnibus project—from questionnaire design to data analysis to interpretation of results.

With the TechnoExpress suite, clients can choose and target critical demographic and lifestyle segments that fit their audience profile:

» TechnoConsumers is our nationwide survey of consumers.
» TechnoBoomers surveys baby boomers, Americans born between 1948 and 1964, the largest U.S. population segment.
» TechnoGenZ Americans born between 1995 and 2012
» TechnoMillennials focuses on Millennials or Gen-Y, Americans born between 1978 and 1995, the second-largest U.S. population segment.
» TechnoAffluent targets households with incomes of $100K or more.
» TechnoInvestors is a survey of American Investors with $10K or more invested in the stock market.
» TechnoBiz surveys small business owners.

TechnoExpress uses an online survey using a representative national sample of 1,200 Americans, 18 or older. TechnoMetrica's network of panel partners provides the study sample. Upon the study completion, TechnoMetrica weights the study dataset by gender, age, race, education, geographical region, and party to mirror known benchmarks such as the U.S. Census. The credibility interval (CI) for the survey is +/- 3.0 percentage points, meaning the study is accurate to within ± 3.0 percentage points, 19 times out of 20, had all Americans been surveyed. Subgroups based on gender, age, ethnicity, and region have higher credibility intervals due to smaller sample sizes.

We provide data tables by demographic variables, e.g., region, age, gender, race, household income, and area type (urban, suburban, and rural).

CUSTOM REPORTS WITH IMPACT

Added value is what the TechnoExpress omnibus is all about. While other omnibus studies provide only top-line data, the TechnoExpress gives you much more:

An executive summary is part of each study. You receive a quick, coherent understanding of critical findings – with practical and actionable recommendations.

You save time because your reports are concise and to the point.

Each report contains detailed content organized under relevant headings.

Your reports are clearly written and easy to read. Graphics add visual impact and display essential information at a glance.

Each report is professionally and attractively designed and ready for presentation to upper management.

JOIN SUCCESSFUL MARKETERS WHO USE THE TECHNOEXPRESS OMNIBUS TO...

TEST CONCEPTS

» Determine the potential success of a new product or service.
» Learn the features consumers want.

MEASURE ADVERTISING EFFECTIVENESS

» Determine if your message is getting through.
» Use pre- and post-awareness comparisons to gauge the effectiveness of advertising.

TRACK BRAND AWARENESS, PURCHASER ATTITUDE, AND USAGE

» Improve brand and product awareness levels.
» Evaluate attitudes vis-a-vis your brand and the competition.
» Find out how often your consumers use your products and services.

Forecast Demand

» Determine purchaser intent and assess demand over the next twelve months or longer.
» Understand and evaluate prevailing market factors affecting demand.

ANALYZE MARKET SHARE

» Determine your current and potential share of the market.
» Measure the variance between one segment of your audience and another.

RESEARCH PUBLIC OPINION

» Survey demographic groups on public policy issues.
» Understand and determine the ways that political and social factors affect your brand and industry.
» Assess public attitudes on these issues

TechnoConsumers Schedule (2021)

Omnibus #	Start (Tue)	Results (Mon)
1	5-Jan-2021	12-Jan-2021
2	12-Jan-2021	19-Jan-2021
3	19-Jan-2021	26-Jan-2021
4	26-Jan-2021	2-Feb-2021
5	2-Feb-2021	9-Feb-2021
6	9-Feb-2021	16-Feb-2021
7	16-Feb-2021	23-Feb-2021
8	23-Feb-2021	2-Mar-2021
9	2-Mar-2021	9-Mar-2021
10	9-Mar-2021	16-Mar-2021
11	16-Mar-2021	23-Mar-2021
12	23-Mar-2021	30-Mar-2021
13	30-Mar-2021	6-Apr-2021
14	6-Apr-2021	13-Apr-2021
15	13-Apr-2021	20-Apr-2021
16	20-Apr-2021	27-Apr-2021
17	27-Apr-2021	4-May-2021
18	4-May-2021	11-May-2021
19	11-May-2021	18-May-2021
20	18-May-2021	25-May-2021
21	25-May-2021	1-Jun-2021
22	1-Jun-2021	8-Jun-2021
23	8-Jun-2021	15-Jun-2021
24	15-Jun-2021	22-Jun-2021
25	22-Jun-2021	29-Jun-2021
26	29-Jun-2021	6-Jul-2021
27	6-Jul-2021	13-Jul-2021
28	13-Jul-2021	20-Jul-2021
29	20-Jul-2021	27-Jul-2021
30	27-Jul-2021	3-Aug-2021
31	3-Aug-2021	10-Aug-2021
32	10-Aug-2021	17-Aug-2021
33	17-Aug-2021	24-Aug-2021
34	24-Aug-2021	31-Aug-2021
35	31-Aug-2021	7-Sep-2021
36	7-Sep-2021	14-Sep-2021
37	14-Sep-2021	21-Sep-2021
38	21-Sep-2021	28-Sep-2021
39	28-Sep-2021	5-Oct-2021
40	5-Oct-2021	12-Oct-2021
41	12-Oct-2021	19-Oct-2021
42	19-Oct-2021	26-Oct-2021
43	26-Oct-2021	2-Nov-2021
44	2-Nov-2021	9-Nov-2021
45	9-Nov-2021	16-Nov-2021
46	16-Nov-2021	23-Nov-2021
47	23-Nov-2021	30-Nov-2021
48	30-Nov-2021	7-Dec-2021
49	7-Dec-2021	14-Dec-2021
50	14-Dec-2021	21-Dec-2021
51	21-Dec-2021	28-Dec-2021
52	28-Dec-2021	4-Jan-2022

TechnoExpress Rate Card

Minimum Number of Questions	3
Closed-ended questions	$800/question
Open-ended question	$1,200/question

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